In general, you’re looking to learn one or two insights with every multivariate test you run on your ad creative. The good news is that you can spread these ideas out over weeks and months of testing and learning. This might seem like a lot of testing options - and it is. Using images of the same model with different facial expressions.Using differently shaped arrows in front of your CTA.
Featuring the same product in different colors.Placing brand logo in different corners.Placing copy on left or right side of ad.Here are a dozen more ideas you can add to your future testing plans: What kinds of small changes could you test that might boost its ability to convert? Take a look at your current top-performing ad. The possibilities don’t end with these five examples. But that’s the magic of multivariate testing - because you can control and test so many variables at once, you uncover creative intelligence you would never be able to with traditional testing methods. It’s hard to believe that improving your conversion rate could come down to something as simple as a straight line or a slightly different CTA. Adding subtle creative changes like these to your ad testing plan It was easily bested with this one swap, which the Cactus Credit team never would have known about without multivariate ad testing. The real kicker with this example is that the ad on the left had been Cactus Credit’s top-performing ad for years.
CREATIVE CONVERT FULL
The full circle graphic generated - wait for it - 53x the leads.
Half of them featured a half-circle-shaped credit meter, while the other half featured a nearly full circle shape. Their test contained 12 total ad variants. Their marketing team wanted to see if a slightly different shape of credit meter graphic would have an impact on lead generation. The key is to try multiple graphics that are similar enough to express the same idea, but different enough to test.Ĭactus Credit helps its customers rebuild their credit profiles for a better financial future. Graphics can help quickly convey what your product or service offers.
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